Mcluhan

In "McLuhan", Kerr recontextualizes a "question and answer period" for design students delivered by media theorist Marshall McLuhan at Sherdian College in 1975. Operating from McLuhan's own aphorism "the medium is the message," Kerr combines footage of the address with two scrolling texts in the borders, in one showing an asynchronous transcript that weaves around McLuhan's dialogue, and in another, reinforcing McLuhan's talking points like a ticker on cable news. It has the effect of sharply reconceptualizing the semantic and rhetorical values of the lecture in particular, yet also provides a fascinating perspective on McLuhan's own ideas and intellectual form of address.

"Societies have always been shaped more by the nature of the media with which people communicate than by the content of the communication." - Marshall McLuhan Marshall McLuhan, one of Canada's most influential and controversial figures, burst into the center of media circles in North America with his strange and prophetic pronouncements - "electric light is pure information" - on advertising, television, and the emerging computer age. "Out Of Orbit" also pays tribute to McLuhan, his message, and the way in which his theories and words have penetrated and influenced the consciousness of today's media-literate society.

Philosopher of communication theory Marshall McLuhan coins the phrases "the medium is the message" and "global village."

A fascinating clash of philosophy, classical studies and Pop Culture, this film capsulizes a number of "Media Prophet" Marshall McLuhan's conclusions about media.

Investigates the central ideas of Marshall McLuhan using pictorial techniques and including his own comments. Examines the reaction of others to his views and points out that his interest is the impact of electronic technology on the contemporary world.